As the world embraces artificial intelligence (AI) and voice assistants, some may question the relevance of search engine optimization (SEO). However, dismissing SEO would be a mistake, as these technological advancements are not supplanting traditional search engines—they’re enhancing them. AI-powered chatbots and voice assistants like Siri, Alexa, and Google Assistant rely heavily on search engines to provide accurate and relevant information. They use natural language processing to interpret user queries and fetch the best answers from search engines like Google.