Demo prep that stays
between you and your screen.

The disco call sets the trajectory of the entire deal. You need to ask the right qualifying questions, listen for the pain points that map to your product’s strengths, and position your solution against whatever the prospect is currently using. Most SEs keep a discovery framework — MEDDPICC, SPICED, or something homegrown — but referencing it mid-call means switching tabs or glancing at your phone. Neither looks professional when the VP of Engineering is watching your face on camera.

With ShowNotes, you create a discovery call deck with cards for each phase of the conversation: opening and context-setting, qualifying questions by persona, pain-point probes mapped to your product’s value pillars, competitor-specific follow-ups, and next-step prompts. Arrow through them as the conversation progresses. When the prospect mentions a competitor, jump to the card with your positioning against that vendor. When they describe a workflow that maps perfectly to your differentiator, glance at the card with the right framing. Your champion hears a polished, consultative SE. You see your playbook.

Because ShowNotes supports Markdown, you can format your disco cards with bold text for must-ask questions, bullet lists for secondary probes, and inline code for technical terms or product names you do not want to fumble. The cards stay visible above your video call — above Zoom, above Teams, above Meet — and your prospect never knows they are there.

The live product demo is where deals are won or lost. You have thirty minutes to show the prospect that your product solves their problem better than the alternative. That means navigating your product’s UI, telling a coherent story, handling objections on the fly, and landing the technical win — all while sharing your screen with five to ten people who are evaluating every click you make.

ShowNotes lets you build a demo deck with cards for each section of your walkthrough: opening framing (the “based on what you told us” context-setter), feature demonstrations with step-by-step click paths, objection handlers for the three or four pushbacks you know are coming, competitive differentiation talking points, and a closing card with your ask and next steps. Each card is a self-contained cue — not a script, but the key points you need to hit. Arrow through them as you move through the demo. When the CTO asks about your API rate limits mid-walkthrough, jump to your technical specs card and have the answer immediately.

For SEs who run different demo variants — enterprise vs. mid-market, technical deep-dive vs. executive overview, competitive displacement vs. greenfield — multi-deck support means you maintain separate card sets for each. Switch decks with ⌘1 through ⌘9 before each call. Your “Demo — Enterprise Healthcare” deck stays separate from your “Demo — Fintech Mid-Market” deck. No scrolling through a single massive doc trying to find the right section.

The proof of concept is where the deal gets technical. The prospect’s engineering team is on the call, and they want to see your product handle their specific data, their specific integrations, their specific edge cases. You are no longer telling a story — you are proving a claim. The margin for error is thin. Fumbling an API parameter, forgetting a configuration step, or blanking on a query syntax can stall the technical evaluation and give the champion’s internal skeptics ammunition to push back.

ShowNotes is the ideal pre-sales notes app for these moments. Build a POC deck with cards for each technical scenario you plan to demonstrate: environment setup and prerequisites, API endpoint reference with example payloads, integration configuration steps, query syntax and expected outputs, and troubleshooting notes for common edge cases. Because ShowNotes supports inline code and code blocks in Markdown, your reference material stays formatted and readable — not buried in a wall of plain text.

During the live session, your cue cards float above your terminal, your IDE, or your product’s admin console. The prospect’s engineering team sees a smooth, confident walkthrough. You see the exact curl command, the exact configuration key, and the exact expected response you prepped the night before. When someone asks you to try an edge case you did not plan for, your troubleshooting card gives you the starting point instead of forcing you to improvise from memory.

Quarterly business reviews and executive presentations are high-stakes, low-frequency meetings where preparation matters more than anywhere else in the deal cycle. You are presenting to the economic buyer, the champion, and sometimes the champion’s leadership. The narrative needs to be tight: usage metrics, ROI evidence, success milestones, and the expansion pitch you have been building toward for three months. Forgetting a data point or losing the thread of your narrative in front of a CFO is not recoverable.

With ShowNotes as your SE demo notes tool for QBRs, you build a deck that mirrors the arc of the meeting: relationship recap and context, usage and adoption metrics, success stories and ROI evidence, product roadmap highlights relevant to this customer, and expansion conversation and next steps. Each card gives you the talking points and the data for that section. You present with your product dashboards on screen, sharing the customer’s actual usage data, while your narrative and the upsell prompt you planned for minute twenty sit invisibly above.

For executive briefings where you are presenting alongside your AE, ShowNotes keeps the technical SE talking points separate from the commercial narrative. You know exactly when to speak, what to cover, and which proof points to cite. The executive sees a coordinated, polished team. You see your cue cards.