Google Analytics is illegal in some European countries, including Austria, France, Italy, Denmark, Finland, Norway, and Sweden. Sweden has even issued the first significant fine of €1 million for using Google Analytics. In the search for Google Analytics alternatives, I have found some solutions that work, and I am sharing them here.

Reasons to Choose Alternatives Over Google Analytics:

• Owned by Google: Largest ad-tech company, leading to privacy concerns.
• Bloated Script: Affects site speed and performance.
• Overkill: Too complex for most site owners' needs.
• Privacy Liability: Complicated compliance with GDPR, CCPA, etc.
• Cookie Consent: Requires user consent to store cookies.
• Inaccurate Data: Blocked by many plugins and browsers.
• Extensive Privacy Policy: Demands a detailed privacy policy.
• Referral Spam: Data can be skewed by spam.
• Proprietary Product: Trust issues with Google's data handling.
• User Experience: Necessitates annoying consent prompts.