I am investigating how to address Product Market Fit (PMF) for ShowNotes so I am using ShowNotes to keep track of my research in this area.  Product Market Fit is an extreme important matter for any startup or new product of an existing company.

Product market fit is when a product's features and capabilities closely match what a specific market segment wants and is willing to pay for. It indicates that the right product is being offered to the right customers at the right price. Achieving product market fit validates that there is sustainable demand and interest in the product, and that growth is possible by further improving the product for the target customers. Simply put, it means the product resonates with and satisfies its intended market.

Some of my key points that I liked from my research:

• Avoid vanity metrics - downloads (doesn't mean anyting if they are not active)
• Use real metrics - retention (active users) and usage
• New user data may skew retention metics (watch for it)
• Have a great and fast release cycle