As I prepare to launch ShowNotes for a public release, I am considering various GTM platforms for eyeballs, backlinks, and potential users. So here is my current research on this topic that might help you launch your product.

I am learning GTM strategies and here is one based on three simple principles.

I am listing some of the resources I found during my GTM research.

I have been investigating B2C go to market strategy for launching a simple subscription based Software as a Service (SaaS) and here is a quick 30 thousand feet overview for the strategy that I am exploring a lot.

I am compiling a list of Go To Marketing Platforms for my launch of ShowNotes.

For our future launch I am compiling a list of tips that are shared again and again by successful launch founders and other marketers. Of course with my 2¢ so take them with a large grain of salt.

Your comments are welcome! 

These marketing and growth hacks are a collection from various platforms and I haven't tried them yet.

I am researching distribution channels for digital products and services, so I will share my research with fellow founders here. In July, I will add notes for those I plan to engage in ShowNotes app distribution.

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Generating leads and sales is crucial for the growth and success of any startup. Here are various tools and strategies that can help your startup attract and convert potential customers. This comprehensive approach includes partnerships, referral marketing, content marketing, employee hiring, paid media, warm outreach, affiliate marketing, and cold outreach.

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This note was inspired by @natiakourdadze 

Generating leads can be one of the toughest challenges for startups, but it's the lifeblood of growth. In this note, I’ll dive into cold and warm lead generation strategies, sharing effective techniques and resources to help you build a consistent pipeline of potential customers.

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Here are concise definitions for cold and warm leads: 

• Cold Lead: A prospect without prior interaction with your company or product. They may not be familiar with your brand and haven't expressed any interest in your offerings. Cold leads require more effort to engage and convert, as they need to be educated about your value. 

Warm Lead: A prospect who has shown interest or engagement with your business. This could be someone who has visited your website, downloaded content, or interacted with your brand through social media or email. Warm leads are typically easier to convert because they already have some awareness of and interest in your product or service.These distinctions can guide how you approach each type of lead in your startup's outreach efforts.